„The challenge was to reduce visual noise and standardize both structure and presentation — ultimately creating clear information flow and visual engagement, ready to drive lead generation.“
Project: Website relaunch – positioning in the market with new digital brand communication
The task: With the relaunch of the website design, masetec aimed to make contacting them even easier and more pleasant in terms of usability and design, thereby sustainably increasing sales. Our task was to create a consistent visual language for the masetec brand – a visual world that clearly communicates masetec’s values. Masetec is a professionally competent player in the market for magnetics and reed sensors. These technical qualities needed to be consistently communicated on the new website.
The idea: Our idea was to present the masetec brand – despite being a technical brand – in a warm and approachable way. A human-centered visual language and rounded design elements were used to reflect these values. Additionally, it was important for us to structure the website, making information easy to find and clearly visible. To make contacting masetec as simple as possible, the website features prominently placed call-to-actions. These also highlight masetec’s unique selling point: every product offered can be individually customized to meet customer needs.
Prototypes: Mobile Website, Desktop Website
Date: 2024
UXUI
A consistently responsive user experience ensures that content is clearly structured and accessible across all devices. This adaptability allows users to navigate and interact with the interface smoothly, regardless of screen size or device type.
Information Architecture
The information architecture has been carefully revised and logically organized to improve clarity. To provide users with an excellent overview, product categories in the menu remain constantly visible, ensuring that key information is always within reach.
Products
On an informative product detail page, we provide users with a wide range of well-structured product information, enabling them to make well-informed product inquiries.
Web Experience
The masetec team is the key to success. Everyone is a point of contact and deeply integrated into the masetec process. Customer contact and personalized consulting are important to the masetec brand, and we have visually conveyed this commitment on the website.
Accessibility
We ensure an accessible web experience by adhering to Web Content Accessibility Guidelines (WCAG). Our design and programming enable easy operation with keyboard controls, while visual contrasts support users with visual impairments. Meaningful alt text for images and links ensures clear, audible information for screen reader users.
More Projects like this
Contact
If you are up for a project together, give me call.
+49 152 085 90 085
johannes@buerohofmann.com
www.buerohofmann.com
Thank you!
For all the nice work together.
