Autor: Hofmann

1. Visual System 2. Patterns & Color 3. Brand Experience „The challenge was to create a flexible visual identity that embraces artistic freedom while remaining clearly recognizable as a brand.” Project: Visual Brand Identity for the Art Direction of www.kunsthofmann.comSummary: We developed a versatile and immersive visual brand identity for www.kunsthofmann.com, featuring a flexible design… Art Direction weiterlesen

1. Brand & UI 2. Design Elements „The challenge was to modernize an outdated design and identify opportunities for the brand to evolve for the modern web.” Project: Bavaria Direkt – Web & Digital Experience DesignSummary: We developed a design for the Bavaria Direkt Accident Insurance Product to ensure informative decision making for our customers… Bavaria Direkt weiterlesen

1. Informative Iconography 2. Dashboard UI „The challenge was to design the visual data for the web in a way that makes it easy to interpret while clearly presenting all relevant information.” Project: Taskforce H2 – Webdesign and InfographicsSummary: We enhanced the Taskforce H2 website with informative icons and a dashboard-style webdesign to provide clear… Taskforce H2 weiterlesen

1. Visual Identity 2. Products 3. Brand Values „The challenge was to craft a website and digital identity entirely from scratch.” Project: Webdesign and digital brand communication of IDS OneSummary: For the IDS One project, we crafted a modern digital identity and responsive webdesign that reflect the brand’s flexibility, innovation, and extensive product range. Supported… IDS One weiterlesen

1. Brand Experience 2. Brand Values 3. Documentation 4. Accessibility 5. Online Services „The challenge was creating modular, flexible and accessible components for a CMS to work across all departments in editorial office.“ Project: IHK München – Online Design SystemOur role: We developed an online design system in collaboration with the marketing team to provide… IHK München weiterlesen

1. UXUI 2. Information Architecture 3. Products 4. Web Experience 5. Accessibility „The challenge was to reduce visual noise and standardize both structure and presentation — ultimately creating clear information flow and visual engagement, ready to drive lead generation.“ Project: Website relaunch – positioning in the market with new digital brand communicationThe task: With the… Masetec weiterlesen

Type-Fiction 1. Data & Research 2. Analysis „The challenge was to narrow down on the definition of science fiction on an objective basis.” Study: Typography in Science Fiction MoviesResponsibilities: As conclusion to my Bachelor Degree in Computer Science I did a research on Typography in Science Fiction Movies. Prototype: Digital PublicationDate: 2013 Data & Research… Type-Fiction weiterlesen

1. Branding 2. Service 3. Clients „The challenge was to-craft cohesive brand experiences that work seamlessly across different marketing channels.” Clients: Berliner Platz, Muttermilch, Tonstudio, Tereza, Klassik am See, Jack Rabbit, Dreiklang, Gecko, Blume Open AirRole: As Design and Advertising Agency we did offer our clients branding, scenography and setting up classic marketing channels for… High Five Design weiterlesen

Editorial Design Set Design Art Direction Layout Client: Hugo BossResponsibilities: Art direction, set design and layout for the seasonal collection training guide of the fashion brand HUGO.Date: 2016 – 2018 Editorial Design Presenting the seasonal collection in a digitally layouted publication. Managing the product life cycle of the collection training guide from production to layout… Hugo Boss weiterlesen

1. Consulting 2. Visual System „The challenge was to design a modular design system that supports a sustainable, long-term advertising approach.” Client: Förderverein der Kita Regenbogen Berlin e.V.Role: Design for brand and stationary. Consulting in communication matters and presenting a visual communication guideline as moodboard.Date: 2019 Consulting Providing strategic consulting on communication design, accompanied by… Kita Regenbogen weiterlesen